In 2025, your business needs visibility — but that doesn’t always mean a website. If you’re just getting started or you’re not ready to invest in a full-blown online presence, Google Business Profile (formerly Google My Business) can still do a lot of heavy lifting for you.
Let’s break it down. You’ll see why having a Google Business Profile without a website is not only possible — it might be your smartest move to start getting leads fast.
What Is Google Business Profile?
It’s a free tool by Google that lets your business appear on Google Maps and local search. When someone types “bakery near me” or “plumber in Milan,” Google pulls info from Business Profiles to show the best nearby options.
Think of it like your business card on Google — but interactive, verified, and full of features like:
- Your address, phone number, and opening hours
- Reviews and ratings
- Photos of your business or services
- A direct chat or call button
- Posts (like social media updates)
- Booking or quote request buttons (optional)
And yes — you can set it up without a website.
What Happens If You Don’t Have a Website?
When you create your Google Business Profile, it asks for a website. But here’s the trick: it’s not mandatory. You can skip that step or, better yet, use Google’s built-in free option.
Google will automatically generate a simple one-page website based on your profile info. It updates automatically when you change your business details, and you can customize it with a photo, description, call-to-action, and more.
👉 It looks something like: yourbusinessname.business.site
No coding. No hosting fees. Just instant presence.
Who Should Use Google Business Without a Website?
This is perfect if you’re:
- A solo entrepreneur just starting out
- A local service provider (plumber, beauty salon, electrician)
- Running a side hustle and want to test demand first
- Waiting for your full site to launch
It’s also a great temporary strategy while you’re building a professional website (like the ones we design at DIGITOIDEAS).
How to Maximize Your Google Business Profile Without a Website
No site? No problem. You can still:
1. Add Tons of Photos
Photos = trust. Upload images of your work, your store, your process, even your team. Businesses with photos get 42% more requests for directions and 35% more clicks to call.
2. Collect Reviews
Ask happy clients to leave a review. A 5-star profile beats a fancy website any day in local search.
3. Use Posts to Stay Active
You can publish updates, offers, or tips — like mini social posts. This keeps your profile fresh and signals to Google that you’re active.
4. Enable Messaging
Turn on the chat feature to let customers contact you instantly from your profile.
5. Set Service Areas
If you don’t have a physical location, you can still define your delivery zone or service area. Useful for freelancers or mobile professionals.
When Should You Add a Real Website?
Let’s be real — Google Business can only take you so far. If you want:
- More control over your brand
- Higher rankings in organic search
- To run Google Ads
- To collect emails, payments, or leads online
…then a proper website is the next step. Google Business helps people find you. A website helps them trust and convert.
At DIGITOIDEAS, we build websites that are fast, optimized for SEO, and tailored for business growth — so when you’re ready, we’re here.